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关于玛氏


关于玛氏

Quality
The Consumer is our boss, quality is our work and value for money is our goal.

Quality was and still is the foundation of our success. Today, our goal is quality in everything we set out to achieve, the products we make, the services we provide, the people who make up the Mars team.

For Mars, quality is measurable. Quality means guaranteeing consumers that our brands will live up to their expectations - time after time, without deviation.

Quality is the result of unremitting attention to detail at every stage: picking the right raw materials; selecting people who are excited by quality in their work.

We can only deliver the quality we promise consumers if everyone at Mars is focused on quality.
responsibility
As individuals, we demand total responsibility from ourselves; as associates, we support the responsibilities of others.

Respect for the individual is at the heart of the Responsibility principle. At Mars we encourage associates to accept personal responsibilities so that all associates can achieve their full potential.

We focus on breaking down divisive work practices that depend on status. Private offices and reserved car parking spaces are not part of the Mars culture.

Communication and team-work turning common business goals into shared aspirations; ethical practices and high standards of corporate responsibility; honesty and candor; cultural diversity; these all build a framework for human relations which supports the individual and promotes an open environment of trust.

The Responsibility Principle expresses our unshakeable belief that every associate has a vital contribution to make. We reject privileges such as private offices, but we do reward associates with as much responsibility as possible, as early in their careers as possible. Mars relies on associates who thrive on initiative and do not fear speaking their minds. As our business grows globally, associates must be both independent and interdependent.

Mutuality
A mutual benefit is a shared benefit; a shared benefit will endure.

Mutuality describes the standard to which everyone at Mars aspires in all our business relationships.

Enduring success is best built by sharing benefits: we want everyone to benefit from their contact with Mars. Suppliers who deliver quality goods and services find we are a loyal customer who pays promptly. A thriving retail and wholesale trade is vital, and our work to ensure their success is rewarded by fair dealing. Our associates make mutuality work in practice by their commitment to help all our stakeholders succeed and their efforts are well rewarded.

The Mutuality Principle is one of the most distinctive aspects of the Mars way of doing business. It's also easily misunderstood. Mutuality is not merely about money, nor does it guarantee anything.

At Mars, mutuality means that every associate has a responsibility to ensure that others also benefit. Not just Mars itself, but everyone involved - from customers to fellow associates, and from suppliers to the local community.

We see mutual benefit as one of the key foundations of our enduring success.

efficiency
We use resources to the full, waste nothing and do only what we can do best.

We get things right the first time. Our efficiency lets us operate with fewer resources than any other company our size. We achieve this by stringent resource selection and only doing the things we do best. We rely on other specialists in advertising, in logistics and many other specializations to do the rest.

Efficiency means using our limited resources to the full. Our factories work round the clock - year in, year out. Our brands are global - one name worldwide. Open plan offices dispel artificial barriers, enabling easy communication for everyone who works at Mars. And we are always looking for new ways. The rule book is there to be torn up.

Efficiency means the flexibility to make the right product, and the ability to get it to the customer at the right time at the right cost.

But efficiency is not just about production. It applies equally to the office and throughout the product pipeline. Our open office environment is a perfect example of the Efficiency Principle in practice. It promotes fast communications and encourages open access.

Whatever we do, we continually strive for greater efficiency, constantly endeavoring to improve quality and lower costs.
freedom
We need freedom to shape our future; we need profit to remain free.

Mars is one of the world's largest food businesses, and - almost uniquely today - is still a family-owned company. Private ownership has been a deliberate choice and has allowed Mars to retain its freedom. The often easier option of selling stocks and raising loans would have relinquished control to those whose sole interest was making money.

Mars history shows that success can be achieved in another way and profit is the key. Profit allows us to remain free, to invest wisely, to endure short-term lows in return for long-term highs and to run the business in our own distinctive manner.

Freedom as a company means freedom for individuals to find better ways to reach our common goals.

The Freedom Principle is not a prescription for individual independence. It is first and foremost about the freedom of Mars as a corporation.

As a profitable, privately-owned corporation, we enjoy unrivalled flexibility and autonomy to shape our own future.

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